Introducing the Grouse - an icon of the Scottish countryside. A curious creature who roams wild across the Scottish Highlands - except of course, when he’s gracing a bottle of his namesake, The Famous Grouse. Fly back with us to the year 1896. Our Story begins in a shop on Atholl street, Perth, where Matthew Gloag blended his first dram and our Grouse took it's first flight.

Welcome to Perthshire, Scotland. Where our founders, The Gloag Family, were born, and where our Grouse still bides. Grouse Country continues to draw us back home - that’s why it’s on each and every bottle of The Famous Grouse. It's the home of Scotch and the birthplace of our smooth, perfectly balanced blend.

 Our founder, Matthew Gloag set out to make a smooth, perfectly balanced whisky. Our signature smoothness comes from using hand-selected grain whiskies and the ‘gentle marrying’ of aged malt whiskies. And the skill of our Master Blender. All before bringing everything together to create The Famous Grouse blend.