Brand Story: Quality in an Age of Change
Welcome to the home of The Famous Grouse and the start of our legendary story. Founded in 1896 – our story begins in a small shop in Perthshire, Scotland. Its owner, Matthew Gloag, wanted to create the best quality blended whisky to be shared and savoured all over the world. More than 125 years later, we’re known for doing just that.
Watch our film and fly through our history with The Famous Grouse himself. Or scroll down to interact with our brand worlds and discover more of our favourite stories. Throughout the years a lot has changed - but our quality never has.