The bird we use as our logo and on our labels is the red grouse (Latin name: Lagopus lagopus scoticus), a wild and free spirit of the magnificent mountains and heather clad glens of Scotland; it was this charismatic national game bird that inspired Perth wine merchant, Matthew Gloag, to create the perfect dram for the growing number of sporting visitors to the Highlands. A whisky as highly prized, beautifully coloured and unique as the red grouse itself - and so the Grouse Brand was born. Its distinctive first label was illustrated by Matthew’s daughter, Philippa. Soon it gained such a reputation amongst the Victorian sportsmen and women that it was renamed The Famous Grouse.
However, I suspect you are referring to the animated bird from our TV adverts and I can advise that, unofficially, he is fondly referred to as Gilbert.